Aren’t Only Heroes, Also Angels: The Networking

NOTE: This post starts with « Story Two » that means there is a « Story One » and you can find it in the previous post, « Aren’t Only Heroes, Also Angels: The Asking. »

Story Two:

Someday in March 2019, on my way home back from college, I met my ex-neighbor. We talked as any two normal human beings who didn’t see each other for a long time, then he asked me, “Where are you now? (referring to my studies)” I told him that I’m in my final year and I’m working on my final project… And then he said, “If you ever need something, tell me”

If I need something?… I need EVERYTHING. I needed a professional research equipment to finish my project, I was running out of time, I had no idea how I could finish that damn project without that cursed equipment…

And guess what?… My ex-neighbor is a security guard in my college.
Every weekend he was giving me the Lab keys and saying, “Now, you can go and play with your toys”. I had an entire Lab just for me with the best equipment I could imagine, it was like paradise.
I finished my work in time, and my project was known as one of the best projects last year.

Thank you my ex-neighbor for saving my graduation; you’re not only a hero, you’re also an angel.

Story Three:

In my teenage years, I was living in a country where football (or soccer) is a religion. Every single person was playing football, so I let you imagine how football courts were in weekends.
It’s Mission Impossible to find a piece of land to play, and if “by miracle” you find one, you’re given only one hour before other teams start shouting on you to go out.
But this didn’t apply to me, because, my friend knows the security guard of the neighborhood’s primary school…

Every weekend we go to a cafeteria, we buy a cup of coffee, we give it to the security guard, and he gives us access to the sport court of the primary school. We were playing football until we got exhausted, or after the scores were [15 – 18] and we realize that it’s time to stop because it’s not football anymore, it became a handball game.

Thank you my friend’s friend for saving our weekends; you’re not only a hero, you’re also an angel.


I don’t know if what I just told you is legal, but what I’m sure about is that networking is essential, and it doesn’t matter who’s the person you’re connecting with. Everyone is important.

Life is unpredictable and we never know when we gonna be in need, so build and keep good relations with everybody, especially security guards, because they are the only ones who can:

Afford you a football court in exchange of a cup of coffee;
Provide you an entire Laboratory because he’s your neighbor;
Or let you watch a Marvel movie for free even if he doesn’t know you. (read Story One)

Aren’t Only Heroes, Also Angels: The Asking

Story One:

April 29th, 2019, seven o’clock in the morning, I was facing two choices and I had to make a decision:
– Choice A: Take 3 different buses, make a 2-hour trip, to go to a cinema in the other side of my city, to watch the premiere of Avengers Endgame.
– Choice B: Wait 3 days and watch it in the cinema of the nearby. 

I’m a Marvel guy, so my decision was already made… I drop out a college day, I took the 3 buses, the third one wasn’t the right one so my trip lasted three hours instead of two, I was there by 12:10, the projection starts at 13:00, thank god, all was fine.

Uhh…Nope, it ain’t fine, it wasn’t fine at all. All tickets were sold. It was all but fine…

I was begging people to sell me their tickets, I was up to pay two times the price, three times if they want to, but everyone was telling me, “Dude I can’t. This is THE ENDGAME dude!” So the only solution left was: Waiting for the next projection.

The next projection starts at 05 PM, that means if I stay for the following session, the movie will end at 08 PM.
The bus service stops at 07 PM, that means if I watch the movie, I will not be able to go back home.
But still have the taxi option, and that means I will pay a fortune, but it doesn’t matter, after all, “This is THE ENDGAME dude!” And it worth it…

I don’t know how I came with the idea to go to the security guard and tell him my story; tell him how I travelled from the other side of earth to watch this movie, and if I wait for the next projection, I will not find a transport to take me back home. Then I finished my miserable story with: “I can sit on the floor and watch the movie, I don’t mind…” He smiled, and of course he thought I was crazy, and then he said, “Wait a minute.”

After 30 seconds he asked me to follow him; we took the stairs to the up floor, to a place where all the chairs were empty, except the one where a child was sitting on.
I asked the guard, “Should I pay you or should I go back down and pay the ticket seller…?” His answer was, “No, you don’t have to pay a penny, just take a seat and enjoy the movie.”
At this moment my mind was blown, this man just made my entire day, and the best phrase my mouth could pronounce was a thank you – what a shame -…

I set down near the child. This kid was the son of the security guard, and that place was the VIP section of the cinema.

What I’ve learned from this experience? 
1. Never hesitate to ask for something, in the worst cases you will get a “no”.
2. Security guards are not only superheroes, they are also angels.

Dealing with Passion


« Find your passion », « Follow your passion »; two trendy phrases that became a tradition in every billionaire’s speech when he tries to inspire people, and reveal the secret of his success…

Passion is something completely emotional, and who says emotion says heart, and following your heart isn’t the best option to choose if you want to make a wise decision. A decision made by heart usually leads to Chaos.

Did you know that the passion of Steve Jobs when he was in college was typography?
That means if he followed his passion, he could be a font designer.
Did you know that the passion of Steve Jobs when he drop out college was meditation and spiritual quest?
That means if he followed his passion, he could be an Ashram Guru in India.

Steve Jobs has a quote that I admire a lot, he says “…The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”
I agree with the first part of the quote. But with a big regret and harmful pain I would say: Sorry Steve, you may be wrong concerning the second part of the quote.
If I authorize myself to edit this quote I would say “…The only way to do great work is to love what you do. If you haven’t found it yet, stop looking. You will not find it; it will find you.”

Yes, you don’t find your passion, it’s the passion who finds you. For me this is the right and the healthy passion that leads to success. CHANGE MY MIND.

And these are the 4 steps of how to allow “healthy” passion to find you:

  1. Find a job matching ability and pleasure; that means, take a piece of paper, note your skills, search for jobs that fit your skills, then choose the one you think you will have fun while doing it. Ability and pleasure are measurable unlike passion which is emotional.
  2. Once you find the right job, start working, and then you must succeed in that job, you must distinguish yourself as one of the best individuals in your position.
  3. Stay there, just take your time, don’t rush yourself to change your job, you will not realize if it is your passion within a week or a month, just stay, and get more achievements.
  4. Suddenly the passion comes to you, and you will recognize it. Because, when a new day starts you feel pushed to go work and achieve a new success, when everyone goes home at night, you keep doing an extra work to achieve an extra success. And because you admire your job, and you achieve a success after another, you will do the great work that Steve talked about.

Steve Jobs also passed by the 4 steps to find his true passion, oh sorry **allow the passion to find him**:


  • He started in a field of ability and pleasure; the man is a technician, a consultant, a visionary, a great speaker and a leader, the perfect skills to be the CEO of a tech company, and of course he enjoyed doing it comparing to studying in college. 
  • He achieved success with the work he does, he was selling PCBs to Atari and personal computers (Apple I) to people.
  • He took his time before meeting his passion, between Apple I (the computer) and creating Apple (the company) there is one year.
  • And finally, passion knocked his door, and told him that changing humans’ life with revolutionary products is what he loves to do, so he created Apple and you know what happened next.

I have no idea how to end this post, there is a lot of things I didn’t say, but I don’t like long posts though, so feel free to share your thoughts on comments, and I will add some parts on comments if I find it’s necessary.
Namaste.

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3 Movies, 10 Lessons after 7 Years

I don’t exactly remember the year when I watched « Forest Gump » for the first time, maybe 6 or 7 years ago… At this time, I was in my late teenage years, and I’m surprised how my impressions on « Forrest Gump » were very superficial and totally different comparing to those of few days ago when I’ve seen it for the second time.

I got nostalgic. Now I’m rewatching all the movies that I’ve seen in my teenage years (movies that kept a something inside my chest) because… 
First, I miss those old gold classic movies, full of mixed emotions and full of life lessons… Things that I can’t find in today’s movies. 
Secundo, to know how my vision toward things changed after – approximately – a decade, and to share the lessons I learned, here…

What I learned after watching « Forrest Gump » for the second time:

  • About Family: If everybody is against you, your family always keeps supporting, motivating and teaching you until the last breath of their life. You should be thankful for that.
  • About Friendship: A real friendship is based on loyalty, not money, not character, not beauty and not intelligence…
  • About Love: You know you are living a real love story when whatever your day was good or bad, full of adventure or not, at the end of that day you will think about the person you love.
  • About Life: Don’t eat the same chocolate all the time, try other flavors, even a small bite though. If you don’t like the taste, put it down and try another one. Always try new things.

What I learned after watching « Moneyball » for the second time:

  • About Inner Conflicts: Once you accept failure you embrace success.
  • About Success: To make history you should sacrifice all… All. All. All.
  • About Money: In France they have a proverb that says “L’argent ne fait pas le bonheure” if I translate it could be “Money doesn’t make happiness”. I’ve never believed in that proverb, and this movie just confirmed I was right.

What I learned after watching « 12 Angry Men » for the second time:

  • About People: Give 100 excuses before you judge someone.
  • About Me: Don’t be afraid to express your opinion, your act can make a huge difference.
  • About Movies: You don’t have to spend hundred millions of dollars to make a great movie, all what you need is a table, 12 chairs and a great writer.

Some of these lessons I knew them before, some, I updated them, and others, I figured them out only after watching those movies for the second time. Maybe in a decade I will watch them again and find out I was totally wrong or maybe mostly right.

But the most important thing I learned is: I grow up comparing to 7 years ago and it’s a good sign. I’m reassured.

Being a normal person is okay

Today is marking one month since the corona lockdown has started, so I judged that it is time to write about my quarantine experience after every blogger I know has done it.

Since the first days when everyone was experiencing introvert’s life, everybody – especially celebrities – started challenges: « Guys, Let’s make a challenge together, let’s read 100 books, let’s write 100 posts, let’s workout every day, let’s meditate, let’s learn a new language, let’s start new projects… ». 
I was like: Yeah, this is the perfect time to do all of this, nature gave me this chance so I’ll not miss that opportunity.

Then, I scheduled my next day: Wake up early, workout, read, write, learn Spanish, start my project.

The Next day: I woke up early, and… I skipped the rest of the schedule.
Same thing the day after, same thing the week after. All what I was doing is: Netflix, online games, and feeling the guilty…

Feeling guilty for wasting my time, feeling guilty for losing my muscle’s mass, feeling guilty for not writing a single post on my blog, feeling guilty when Duolingo send a notification to remind me that it’s time to go back study Spanish. In fact, I wasn’t even enjoying movies, TV shows and online games and that’s because of guilty.

Until 3 days ago, when I decided to stop thinking about this “Let’s make a challenge together” thing. I decided that it is okay to chill, it is okay to stay on bed all time with the same hoodie all day.

And tomorrow, the magic happened!
Okay, I woke up in the afternoon, but… I started reading « Eat, Pray, Love » of Elizabeth Gilbert, which is a great book even for men. I wrote this post, so I’m feeling like any other blogger now. And at night, I watched The Platform and I really enjoyed it.
That day had the perfect equilibrium, two productive things versus two non-productive things, and I was in peace for the first time since day one of the lockdown.

When I decided to put down that “being productive” weight off my shoulders, I became a productive person. Maybe tomorrow I will start home workout or I return to “aprender español” , but I’m telling myself:

You’re not forced to do it; being a normal person is okay.

The Best Thing to Invest in

When the largest financial fraud in U.S history blown up in 2008, people didn’t imagine that the legend of investment Bernie Madoff could be the actor. Only one man called Harry Marcopolos said: « ahah! I told you guys. I knew it was a Ponzi Scheme, but you didn’t believe me. »

However, that was very obvious. Bernie was offering 10 to 20% yearly income if you invest in his fund. That means, if you call your banker and ask him to move 10 million dollars from your account to Madoff’s account… With an abracadabra, a million of dollars will be added to your fortune at the end of the year. That was too good to be true, but people kept believing in Madoff’s magic. 
And the funny thing is; it wasn’t only multimillionaires and billionaires who were investing with Madoff, but also reputed banks and big financial firms…

Well… To understand why people were falling in Madoff’s charm, we should go back to 1962, two years after Bernie Madoff started his small trading company. 
This year, the stock market had a crash. All the people who invested on wall street lost their money, but not those who invested with Madoff. Because he bought all their shares with the money he harshly earned during 2 years, and gave back the money to his investors (only $200 left in his pocket after that).
Bernie promised his investors that their money is safe with him, and by doing that, he kept his promise and he became -in people’s eyes- the superhero who navigated the 1962 stock market without losing a dime.

And that was the turning point. Our friend Bernie invested all the money he made in 2 years to associate “trust” and “qualification” to his name, and after that, he was able to convince 4,800 clients to give him 64.8 billion dollars, and becoming the legend of robing…

When you want to start a new business, you may think to invest in the best material or in renting a local in the best place of the city, or maybe to invest in learning more about your new business. But what Madoff teaches us is:

The best investment you can do is investing in your name.

Sometimes, you don’t have to rent a local in the best place of the city. If you have a good costumer experience, people will come even if your store is at the end of the world. 
Sometimes, you don’t have to care about the money to buy the best material. If you keep your promises, your suppliers will give you what you need, because they’re sure you will pay later.
Sometimes, ignoring some fields in your business is okay. If you’re honest, karma will put you with honest people.

And good news, investing in your name with things like: good customer experience, keeping promises and being honest… is free

Now, if you want to start a new successful business or build the next biggest Ponzi Scheme, you know what you have to do.

Thoughts on Marketing: The Toy Store Experience

Let’s suppose the following scenario:
A child in a toy store holding a toy in his hands and asking his dad to buy it, but dad says « no ».
What will happen is:
– Answer (A): The child says « ok dad » and put the toy back in its place.
– Answer (B): The child starts crying and lying in the floor for a toy that his dad doesn’t want to buy. But at the end, the cashier passes the toy in the barcode reader, and the child is smiling with eyes full of tears that didn’t dry yet.

If you chose Answer (A), you have an amazing child. Don’t continue reading, what I’m talking about next may not convince you. Thank you.

When Apple opened the first Apple Store in 2001, all retail experts and analysts have predicted its fail. They were right, because they saw it in number’s perspective. But their prediction failed, because they didn’t see it in Steve’s Jobs perspective.
Steve Jobs understood that it’s all about the user experience, and Apple Stores drive a great customer experience. 

When you go to an Apple Store and you hold the new iPhone in your hands, you can see how amazing the design is, you can see how fast the phone is, you can see how the camera is great and you can see how it fits perfectly in your hands. And that creates a kind of special connection between you and the new iPhone, makes you want to buy it. 
This is exactly what happens to the child when he holds the new toy in his hands. Because, once you catch it, it’s hard to release it. And this is what I call « The Toy Store Experience ».

Business and marketing experts say that what made Apple what it is today might not be its revolutionary products like the Mac, the iPod or the iPhone … But It is the Apple Stores. What other competitors don’t have.

If your product is -for example- an App, it is easy for you to show your great product to your costumer to make him want to buy it. All what you have to do is offering him a trial period.
But, when it comes to a physical product, I think you should consider the Toy Store Experience.

Ads make people discover your product, but user experience make them want to buy it.

Thoughts on Marketing: How to Sell as an Artist?

This is a sequel of the previous post “Why Marketing is an Art?” of the series “Thoughts on Marketing”. I suggest to read it first before you go with this one.

I believe that the best way to explain something to someone, is by giving him an example. And to explain how to sell as an artist, I think there is not a better example than Elon Musk to do it.

I did a small research about why artists are masters in selling, and I found that artists have 3 common tools they use when they sell, and by surprise Elon Musk use them too…

  1. Artists sell names
    I’m not bringing a scoop here, but, when you buy an artwork you actually buying the name of the artist.

    Elon is called the Tony Stark of the real life, and being compared to a superhero IS. JUST. DOPE.
    When The Boring Company sells “Not A Flamethrower”, people buy it like cookies; 
    When SpaceX lunches a rocket, millions of people watch the live on YouTube;
    When Tesla announces a new car, its name trends on twitter; and who is behind all of this? Elon Musk.
    If tomorrow Elon decides to start something crazy like a company that builds planets, investors will rush to invest in it, simply because it is built by Elon Musk.

    Having a strong name (as a person) in business is an absolute necessity. Today the first thing that matters for investors when they put their money in startups, is the persons who run the company. If you are a silly person no one will do business with you, so no one will buy what you sell.
    And to build a strong name you should: – Have a vision, – Know what you do, – Be a hard worker and – Keep your promises.

  2. Artists are sellers
    When an artist sells his artwork, he does it itself.

    Elon is the CEO and CTO of his companies, and I’m sure that he has the last word when it comes to marketing too.
    Recently Tesla introduced the Cybertruck, It’s a pickup with the DeLorean design… I don’t think that the responsible of marketing in Tesla came with the idea of changing the 100 years tradition of pickup design, only a crazy person can do it, and it can’t be another than Elon Musk… 
    Result, selling more Cybertrucks in 10 days than other pickup companies sell in 1 year.

    So, when it comes to sell your product, DIY, because no one knows your product more than you.

  3. Artists sell emotions
    Seth Godin said: “Marketing is no longer about the stuff you make but about the stories you tell.”

    Telling a story that bring emotions, is the best way to influence, convince and stick in people heads, and of course Elon Musk do it (in his way)…
    Elon use sarcasm and memes to promote his products. He makes people laugh, and happiness is an emotion.


And that’s it.
If you want to sell as an artist, just apply the formula:

Build a name, DIY then Cry 

Thoughts on Marketing : Why Marketing is an Art?

If you’re passionate about modern art (like me), but you don’t understand it (like me), you probably gone to a modern art exhibition, where you felt like lost and dumb (but not too much), among those people who put very long scarfs in august…

Here you stand in front of a canvas, where two big blots are spilled there, the one in the right is black and the other in the left side is in yellow, they are separated in the middle with an inclined red line. And then you ask:
– What on earth is this? Everybody can do this. Why do these two dots and a line are exposed in a gallery?
And it gets even worse when you know the price of the painting…

While you’re discussing the worthy of this artwork, the artist who made this wonderful piece notices you and asks you:
– Do you like it?
At this moment, you take the scarf man posture and you answer:
– YES!
But you can’t stop there, a scarf man must say more than a yes, you must pronounce the scarf men’s phrase, otherwise, you lose your credibility. So, you add:
– Can you tell me about the inspiration and the mystery of this stunning work?

And the artist starts telling his story…
– When I was young, I was living in poor country, I was passionate about art, so I started drawing when I had twelve years old, but I didn’t have enough money to buy colored pencils so I was drawing with coal…
– I was bullied at school, every day they beat me until I bleed but I hide it from my mom who was sick, to not make her worried…
– When I had eighteen my mom died, then I decided to take a new beginning and pursue my passion… I came to this country where I fought to become a famous artist, taste the feeling of success and finally see light at the end of the road.

  • Black blot symbolizes the coal drawing and poor childhood;
  • Yellow blot symbolizes the success and happy life;
  • Red line symbolizes the violence and the fight to reach success.

After this, all what you want to say is: Shut up and take my money.

Okay, if you kept reading till here you may think that the title is wrong; I’m clearly narrating a story about a man in gallery with an artist trying to explain to that man why he painted two dotes and a line. Where is marketing here?  

Well, tell me who can convince someone that two dots and line could be worth 4,000$, or a banana taped to the wall could be worth 120,000$? Only an artist can do that.
They are masters in putting value on their work, to sell you something you couldn’t imagine to buy or at least convince you that it worth that price (not the banana though).

To be a good marketer, you should consider your product as an artwork and sell it as an artist.

And in the next posts we will see how to do it.
So, this is why Marketing is (literally) an Art.

Pas d’Inspiration !

– Plus qu’un mois et pas d’articles écrites
Allez il faut couler un peu d’ancre…
Alors, je vais parler de quoi aujourd’hui ? Hmm.. Aucune idée !
Okay, je vais allumer mon ordinateur, ouvrir une nouvelle page de « Pages », et comme ça les idées vont tomber par magie comme d’habitude…
– Dix minutes passées et je suis toujours entrain de regarder la barre clignotait sur une page blanche vide, attendant le petit doigt tape sur une des touches du clavier
– Il me faut une clé pour ouvrir ce coffret de mots.. Il me faut un titre, trois mots seulement…
Toujours pas la moindre inspiration…
– Bordel , juste trois mots, c’est tous que je demande à mon crâne de faire.
Désespéré par cette situation délicate, je quitte mon écran.

Mais je savais pas qu’à ce moment là,  je viens de créer un nouveau problème dans ma vie – qui était déjà assez compliqué – ..
JE. DOIS. ECRIRE. UN. ARTICLE.

– Toute la journée je réfléchissais à un titre, un sujet, un évènement
Bien-sur j’ai trouvé des dizaines, mais je voulait pas écrire un article titré ‘’pourquoi les chats tombent toujours sur leurs 4 pattes’’ ou ……  Au faite c’est le seul titre qui m’est arrivé en tête.
– Malheureusement, réfléchir, à durer jusqu’a 3h du matin, c’est du sérieux là !
À cette heure, mon cerveau s’est rendu compte que son propriétaire est un malade qui ne va pas lâcher l’affaire, donc il renonça et sortit enfin 3 mots
Devinez c’est quoi ces 3 mots ? .. Ce sont le titre de cet article
– Et voila le coffret est ouvert; un article totalement inutile et sans inspiration est écris ( puis-je l’appeler un article déjà ? ).
Mais le plus beau dans tous ça, c’est que je suis endormit comme un bébé après l’avoir terminé.